ADA is Redefining ‘treat’ this Halloween.
The ADA is teaming up with PopCap Games, makers of the family-friendly hit video game Plants vs. Zombies, to launch “Stop Zombie Mouth,” a campaign aimed at encouraging good oral health among U.S. children and their parents. More than 120 million people worldwide are playing Plants vs. Zombies, and now dentists can give it away as a sugar-free Halloween treat.